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BUS 516 Marketing Administration
| Credit Hours | Recitation/Lecture Hours | Studio Hours | Clinical Hours | Lab Hours |
Prerequisites:
(Open to Engineering Management Students only.)
An introductory study of the management of marketing—a downstream function of business that links the firm to customers, clients, and consumers. Fundamental concepts of marketing are explored including the marketing concept, marketing orientation, customer orientation, as well as several components of the marketing function such as product innovation, new product design, marketing research, product mix, communications mix, retailing, Internet marketing, channels of distribution, pricing, and global marketing. The ethical implications of marketing decisions are also discussed. | 3 | 0 | 0 | | |
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BUS 519 Operations Management
| Credit Hours | Recitation/Lecture Hours | Studio Hours | Clinical Hours | Lab Hours |
Prerequisites:
MBA 512
Or equivalent. Open to Engineering Management Students only.
An introduction to the concepts and techniques of modern operations management. Design and structuring of operating systems, production planning, inventory control, material requirements planning, project management, facilities layout, operations process, job design, and quality control are studied. Software packages are utilized in the application of these topics. | 3 | 0 | 0 | | |
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