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Marketing Professor to Host 31st Annual Super Bowl Ad Nauseum

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February 02, 2016

Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted the "Super Bowl Ad Nauseam," where hundreds of high school students will gather the following day, to discuss the effectiveness of the advertisements aired during the big game. The annual event will be held Monday, Feb. 8 at noon in the UDM Ballroom on the McNichols Campus.

Michael Bernacchi“The Super Bowl is a huge event for the advertising world, since a lot of business occurs during the commercial breaks,” Bernacchi explained. During the Ad Nauseam session, he will discuss advertising and the nuances students should be aware of when watching the commercials. "If students are talking about the game, why not have them learn about the business behind the messages.” This year, advertisers will spend up to $5 million for a 30-second Super Bowl advertisement spot.

These students will critically review and rate all of the Super Bowl ads by visiting the America’s Marketing High School website immediately after the game.

Again this year, prior to the Pizza and Pretzel Press Party at noon, local participating high school students will attend America’s Marketing High School College Road Trip from 9 to 11 a.m. This “road trip” includes academic program presentations, interaction with UDM students, a campus tour and listening to a “Professional Sports Marketing” presentation by Eli Bayless, Director of Promotions and Special Events for the Detroit Tigers. Pizza donated by Domino’s, as well as pretzels and pop will be provided in the Ballroom for the 250 high school students from Wayne, Oakland and Macomb counties in attendance.

All students and teachers attending the event have been asked to tackle hunger by donating canned food. These items will be donated to “Kids Against Hunger” and distributed to those in need throughout Metro-Detroit by Our Lady of Perpetual Help.

Bernacchi is the co-founder of AmericasMarketingHighSchool.org with Paul Galbenski of Oakland County Schools. Both Bernacchi and Galbenski developed marketing and advertising course work related to the Super Bowl, which can be found on the website, for high school teachers across the nation to use.

UDM offers competitive scholarships to prospective students pursuing their undergraduate degree in marketing or related fields. The America's Marketing High School Scholarship is worth up to $1,500 per year.

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