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Marketing Professor to Host 30th Annual Super Bowl Ad Nauseam

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January 12, 2015

Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted the "Super Bowl Ad Nauseam," where hundreds of high school students discuss the effectiveness of the advertisements aired during the big game. The annual event will be held Monday, Feb. 2 at noon in the UDM Student Fitness Center on the McNichols Campus.

“The Super Bowl is a huge event for the advertising world, since a lot of business occurs during the commercial breaks,” Bernacchi explained. During the Ad Nauseam session, he will discuss advertising and what students should be aware of when watching the commercials. "If students are talking about the game, why not have them learn about the business behind the messages.” This year, the Super Bowl spent up to $4 million for a 30-second advertisement spot.

Again this year, prior to the press party at noon, local participating high school students will attend America’s Marketing High School College Road Trip from 9 a.m. - 11 a.m. This “road trip” includes academic program presentations, interaction with UDM students, a campus tour and listening to a presentation by Eli Bayless, director of Promotions and Special Events for the Detroit Tigers, who will speak about the “promo biz” of baseball. Pizza, pop and snacks will be provided in the Student Fitness Center for the 250 high school students from Wayne, Oakland and Macomb counties in attendance.

All students and teachers attending the event have been asked to “Tackle Hunger” by donating canned food to benefit “Kids Against Hunger.” These items will be donated to “Kids Against Hunger” and distributed throughout Metro-Detroit by Our Lady of Perpetual Help.

Bernacchi is co-founder of the website, "America's Marketing High School," found at americasmarketinghighschool.org, with Paul Galbenski of Oakland County Schools. Both Bernacchi and Galbenski developed marketing and advertising course work related to the Super Bowl, which can be found on the website, for high school teachers across the nation to use.

UDM offers competitive scholarships to prospective students pursuing their undergraduate degree in marketing or related fields. The America's Marketing High School Scholarship is worth up to $1,500 per year.
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