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UDM Marketing Professor Hosted 29th Annual Super Bowl Ad Nauseam

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January 22, 2014

Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted the "Super Bowl Ad Nauseam," where hundreds of high school students discuss the effectiveness of the advertisements aired during the big game. The annual event was held Monday, Feb. 3, 2014 at noon in the Student Fitness Center on the McNichols Campus.

ad nauseum 2014

“The Super Bowl is a huge event for the advertising world, since a lot of business occurs during the commercial breaks,” the professor explained. During the Ad Nauseam, Bernacchi discussed advertising and what students should be aware of when watching the commercials. "If students are talking about the game, why not have them learn about the business behind the messages.” This year, the Super Bowl spent up to $4 million for a 30-second advertisement spot.

In conjunction with his discussion, Bernacchi also teaches a variety of marketing classes at UDM, and is co-founder of the web site, "America's Marketing High School," found at americasmarketinghighschool.org, with Paul Galbenski of Oakland County Schools. Both Bernacchi and Galbenski developed marketing and advertising course work related to the Super Bowl for high school teachers to use throughout the nation, which can be found on the website.

UDM offered competitive scholarships to prospective students pursuing their undergraduate degree in marketing or related fields. The America's Marketing High School Scholarship is worth up to $1,500 per year. Pizza, pop, and snacks were served to the 300 high school students from Wayne, Oakland, and Macomb counties in the Student Fitness Center.

Super Bowl Ad Nauseam on YouTube:


WXYZ - 7

WJBK - 2

WDIV - 4

Ad Nauseum in the News:

February 4, 2014
Teens pick best of Super Bowl ads- Ad Nauseum
The Oakland Press

Jan. 29, 2014
Some Super Bowl fans prefer commercials over game

The Oakland Press

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